White Shark Media is a premier digital marketing firm that is considered to be among the industry leader for Internet advertising campaigns involving Pay-per-click advertising. Since its inception, the company has served hundreds of well-known clients.
As with any growing company, White Shark Media also faced its fair share of complaints from clients regarding the online advertising platform and campaign management. As a result, the management decided to answer its clients on how it is reacting to customer complaints and how it has already fixed some of the most prevalent concerns.
As such, a recent blog entry suggested that customers were regularly losing touch with the AdWords campaign due to the apparent lack of explanation prior to project initiation. However, the company fixed the problem by ensuring that an expert clearly explains every important aspect of the online platform enabling customers to track their performance and results, easily.
In fact, the company has also revamped its customer service by scheduling monthly status calls from a dedicated SEM expert who discusses active campaigns using the latest GoToMeeting communication tool. Communication gaps are further decreased by providing direct telephone numbers to clients who can contact their respective campaign managers, any time during normal business hours.
Clients also suggested that their old campaigns ran better than their newer campaigns. To address such issues, White Shark Media Complaints has given experienced supervisors the task to oversee only 3 to 5 SEM experts to craft strategies for each client who is not satisfied with the performance of new campaigns.
Likewise, the company is also offering the choice to choose between the old campaign setup and the new setup as it believes that customers who are satisfied with the traditional method of campaign setup may not prefer the new setup because it can prove counterproductive to their efforts.
Regarding new services, the company also offers free SEO evaluation to its clients. Accordingly, SEM strategist are trained to analyze SEO tactics of clients and give independent feedback for improvement.
For customers who complained about their contact-person, the management has decided to dedicate a senior strategist for every campaign who oversees activities of strategists from start to the optimization process ensuring that customers are satisfied throughout the duration of campaign delivery. Learn more about White Shark Media Complaints: https://twitter.com/whitesharkmedia and http://blog.whitesharkmedia.com/typical-complaints-from-white-shark-media-clients-and-how-we-make-sure-they-never-happen-again
Campaign management will also increase as a result of the new phone tracking facility, which allows clients to track clients using the advanced Marchex technology. Overall, the changes to the service structure will improve customer satisfaction levels and allow White Shark Media to continue offering high-quality ad management service.