Ever since Paul Gray’s death in 2010, Slipknot fans have been waiting patiently to see if they would drop a new album – and they finally did. The album is heavy, both musically and emotionally. After Gray’s death of an accidental overdose of morphine and fentanyl, Slipknot crippled. All the members of Slipknot lost a friend/ family member and no one took it lightly. Shawn Crahan, known for his bloody clown mask, had big emotions about the songs on the album. Front man Corey Taylor got a tattoo of Paul’s mask on his calf shortly after Paul died. The entire band took his death very hard.
The new album, .5: The Gray Chapter, pays tribute to Paul Gray. Slipknot fan, Marnie Bennett, notes that it is different from the others – more emotionally heavy than anything. Fans are having different views on it because of their earlier albums. This is the first album that Slipknot has made since Gray’s death and also the first album that will does have Joey Jordison on drums. The album was released October 21st.
Technology and music have had a love-hate relationship ever since the days of Napster. With CD and album prices dropping significantly each year, artists are still trying various ways to get their material out to the masses. The newest craze began with a bang as Beyonce dropped an entire album out to the public in one announcement. The music industry may never be the same.
Beyonce used the power of instant downloads to offer her new album. No costly marketing scheme for months on end or CD packaging costs for her or the record company. It was literally a surprise for all her fans and the music industry. The album took off and sold incredible numbers because of its surprise association and easy downloadable format. Music instantly to your device is still an amazing convenience.
Invasive vs. Smart Marketing
The Irish band U2 went a step further and made their surprise album automatically downloaded into everyone’s iTunes music library. All of a sudden, everyone from your grandmother in Canton to Gianfrancesco Genoso in Brazil had the album whether they liked it or not. Some music industry insiders called this strategy invasive and U2’s Bono agrees. However, he used the format as a throwback to rebellious punk rock days to make his point about agreeing to the project. Millions of people have heard the music, giving the band another lift in sales and popularity.
As technology evolves, so does the marketing plans for music industry professionals and musicians. It’s tough to say what will come next for the next big album, but it’s bound to make a stir with anyone holding a device. Music at your fingertips beats pulling out a CD, cassette or vinyl album any day.
I’m always looking for new music online with Brian Torchin. Today we found something pretty epic, the band Open Minds. They’re still only really on the indie scene, so you probably haven’t heard of them yet. But judging from their first effort “Grindin”, this is a group you’re going to want to follow for a while.